Rijksmuseum re-opens in Amsterdam to fanfare and orange fireworks

Rijksmuseum opening

 

The interminably long winter seems to be receding. The sun is out and the morale is on the rise. Oh so we hope. At least, there is no shortage of good news.

At the backdrop of the Dutch government’s announcement of postponement of austerity measures   and the orange wave of enthusiasm washing over the country in the countdown to the investiture of the new King, the Rijksmuseum, the national pride of the Netherlands, opened to public after more than ten years of restoration works.

Befitting the grandeur of the occasion it is Queen Beatrix (her last official engagement before stepping down) that turned the golden key to symbolically re-open the museum to the sound of fanfare and explosion of orange fireworks.

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Fashion NL sets up Wardrobe#1, a temporary concept store for the January 2012 edition of the Amsterdam Fashion Week

 

 

‘There is too much of Dutch fashion shown everywhere, but, alas, very little sold,’ says Laura van Erkelens, founder of Fashion NL, an independent online and offline platform for promoting Dutch fashion.

 

A passionate champion of local talent van Erkelens is as committed to the Dutch fashion cause as they come. It all started during her student days at the Utrecht School of Visual Arts and Design when she worked on her graduation paper researching Dutch fashion identity and its perception internationally. Well, the conclusion of that research was not encouraging—the overall awareness of Dutch fashion was quite low. Ironically not only abroad but also in the Netherlands.

 

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Understanding Dutch Fashion (Part I)

Viktor & Rolf Spring 2010 collection

 

A while ago I was asked to contribute a cover story for ACCESS, The Hague based quarterly expatriate publication. The winter issue just out explores Dutch fashion and design.

In this cover story I try to explain the emergence of Dutch fashion in the 90-s, delve into its identity and see where Dutch fashion stands today internationally.

 

What follows below is part I of the story published by the ACCESS magazine

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