The interminably long winter seems to be receding. The sun is out and the morale is on the rise. Oh so we hope. At least, there is no shortage of good news.
At the backdrop of the Dutch government’s announcementof postponement of austerity measures and the orange wave of enthusiasm washing over the country in the countdown to the investiture of the new King, the Rijksmuseum, the national pride of the Netherlands, opened to public after more than ten years of restoration works.
Befitting the grandeur of the occasion it is Queen Beatrix (her last official engagement before stepping down) that turned the golden key to symbolically re-open the museum to the sound of fanfare and explosion of orange fireworks.
The retail landscape in The Hague is a charming store richer. Sjaak Hullekes menswear is now officially open in Denneweg. What started as a temporary outlet for the Residence de la Modelast December is now a full-fledged boutique with a complete range including separates, suits, underwear and some accessories.
‘There is too much of Dutch fashion shown everywhere, but, alas, very little sold,’ says Laura van Erkelens, founder of Fashion NL, an independent online and offline platform for promoting Dutch fashion.
A passionate champion of local talent van Erkelens is as committed to the Dutch fashion cause as they come. It all started during her student days at the Utrecht School of Visual Arts and Design when she worked on her graduation paper researching Dutch fashion identity and its perception internationally. Well, the conclusion of that research was not encouraging—the overall awareness of Dutch fashion was quite low. Ironically not only abroad but also in the Netherlands.