It is official. Vogue is finally going Dutch.
After weeks of speculation, Karin Swerink, till recently editor-in-chief of the Glamour magazine, confirmed that the Dutch edition of Vogue will see the light in 2012.
Speaking during a popular television show Swerink, the newly appointed editor-in-chief for the Dutch Vogue, indicated that the advent of such a prestigious publication is a sign of recognition for the local fashion scene and the talent it has in terms of photographers, stylists, models. She emphasized that the NL Vogue team ( still not disclosed) will work to produce the publication distinctly Dutch in character.
Karin Swerink might lack the glamour aura of her French/ American counterparts, but she certainly has the right credentials. A graduate of the art academy, she made a carrier in publishing and was instrumental in the roaring success of the Glamour magazine, the most popular fashion magazine in the Netherlands, “a must have style bible for every woman with an interest in fashion”.
In March 2010 I witnessed the launch of Vogue Turkey. The cover of the launch issue (some 560 pages) featured Jessica Stam shot by Patrick Demarchelier.
The big question is when exactly in 2012 the first issue is to be expected and who it will feature? The Dutch fashion scene certainly has no shortage of models and photographers of world renown. Will it be Lara Stone? Or Doutzen Kroes? Or Saskia de Brauw? Or none of the known girls? And who will shoot the first cover?