Here in The Hague, an international fashion city in the making, we have to content with just the Shopping Night
Unfortunately this time I could not go out and see what was going on in the city centre where all the activities were concentrated, but John of the Hollywood to Holland kept me updated and wrote a great review. You can read it here
As John pointed out the night attracted big crowds of people but was not on the level of the previous two editions. Well, with all the construction going on it is little wonder.
‘There is too much of Dutch fashion shown everywhere, but, alas, very little sold,’ says Laura van Erkelens, founder of Fashion NL, an independent online and offline platform for promoting Dutch fashion.
A passionate champion of local talent van Erkelens is as committed to the Dutch fashion cause as they come. It all started during her student days at the Utrecht School of Visual Arts and Design when she worked on her graduation paper researching Dutch fashion identity and its perception internationally. Well, the conclusion of that research was not encouraging—the overall awareness of Dutch fashion was quite low. Ironically not only abroad but also in the Netherlands.
Here is Part II of the cover story that I wrote for the winter issue of the Access Magazine, The Hague based expatriate publication. This particular part examines various facets of Dutch fashion, its international positioning and outlook for the future
Experimental & Conceptual
Thus permeated by the Calvinist tradition of sobriety and purity, Dutch fashion is a unique expression of individual spirit rather than a collective identity.
Move over politics and diplomacy. It is fashion time in The Hague.
Political concerns, Greek crisis and the fate of the euro seemed far away as on the night of November 4th the city’s fashion finest got together to celebrate the start of The Hague fashion month at the epicentre of it all – Magazin de la mode, in the historic glass-roofed Passage.
The public in attendance swapped the usual formal and “proper” Hague attire for glamorous outfits befitting the occasion, some bordering on the outrageously colourful, or shockingly short, or sweepingly long. The male audience was less adventurous spotting black ties and tuxedoes accessorised by a smattering of facial hair in all shapes and forms. Facial hair for men is a persistent trend, I notice.