Shopping Night Den Haag

 

 

Big fashion cities have Vogue Shopping Night Out.

Here in The Hague, an international fashion city in the making, we have to content with just the Shopping Night 

Unfortunately this time I could not go out  and see what was going on in the city centre where all the activities were concentrated, but John of the Hollywood to Holland kept me updated and wrote a great review. You can read it here

As John pointed out the night attracted big crowds of people but was not  on the level of the previous two editions. Well, with all the construction going on it is little wonder.

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Fashion NL sets up Wardrobe#1, a temporary concept store for the January 2012 edition of the Amsterdam Fashion Week

 

 

‘There is too much of Dutch fashion shown everywhere, but, alas, very little sold,’ says Laura van Erkelens, founder of Fashion NL, an independent online and offline platform for promoting Dutch fashion.

 

A passionate champion of local talent van Erkelens is as committed to the Dutch fashion cause as they come. It all started during her student days at the Utrecht School of Visual Arts and Design when she worked on her graduation paper researching Dutch fashion identity and its perception internationally. Well, the conclusion of that research was not encouraging—the overall awareness of Dutch fashion was quite low. Ironically not only abroad but also in the Netherlands.

 

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Understanding Dutch Fashion (Part II)

Iris van Herpen creation

 

Here is Part II of the cover story that I wrote for the winter issue of  the Access Magazine, The Hague based expatriate publication. This particular part examines various facets of Dutch fashion, its international positioning and outlook for the future

 

Experimental & Conceptual

Thus permeated by the Calvinist tradition of sobriety and purity, Dutch fashion is a unique expression of individual spirit rather than a collective identity.

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Understanding Dutch Fashion (Part I)

Viktor & Rolf Spring 2010 collection

 

A while ago I was asked to contribute a cover story for ACCESS, The Hague based quarterly expatriate publication. The winter issue just out explores Dutch fashion and design.

In this cover story I try to explain the emergence of Dutch fashion in the 90-s, delve into its identity and see where Dutch fashion stands today internationally.

 

What follows below is part I of the story published by the ACCESS magazine

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The Hague, November 2011: Fashion Takes Over The City

Magazin de la mode, Passage No 40

 

Move over politics and diplomacy. It is fashion time in The Hague.

Political concerns, Greek crisis and the fate of the euro seemed far away as on the night of November 4th the city’s fashion finest got together to celebrate the start of The Hague fashion month at the epicentre of it all – Magazin de la mode, in the historic glass-roofed Passage.

The public in attendance swapped the usual formal and “proper” Hague attire for glamorous outfits befitting the occasion, some bordering on the outrageously colourful, or shockingly short, or sweepingly long. The male audience was less adventurous spotting black ties and tuxedoes accessorised by a smattering of facial hair in all shapes and forms. Facial hair for men is a persistent trend, I notice.

 

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