Dutch Fashion Awards 2011

Understanding Dutch Fashion (Part II)

Iris van Herpen creation

 

Here is Part II of the cover story that I wrote for the winter issue of  the Access Magazine, The Hague based expatriate publication. This particular part examines various facets of Dutch fashion, its international positioning and outlook for the future

 

Experimental & Conceptual

Thus permeated by the Calvinist tradition of sobriety and purity, Dutch fashion is a unique expression of individual spirit rather than a collective identity.

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The Hague, November 2011: Fashion Takes Over The City

Magazin de la mode, Passage No 40

 

Move over politics and diplomacy. It is fashion time in The Hague.

Political concerns, Greek crisis and the fate of the euro seemed far away as on the night of November 4th the city’s fashion finest got together to celebrate the start of The Hague fashion month at the epicentre of it all – Magazin de la mode, in the historic glass-roofed Passage.

The public in attendance swapped the usual formal and “proper” Hague attire for glamorous outfits befitting the occasion, some bordering on the outrageously colourful, or shockingly short, or sweepingly long. The male audience was less adventurous spotting black ties and tuxedoes accessorised by a smattering of facial hair in all shapes and forms. Facial hair for men is a persistent trend, I notice.

 

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The Hague Welcomes Residence de la Mode 2011

Photo courtesy Winkelman Van Hessen PR, Photography Wendelien Daan

The Hague fashion city?

It certainly has the ambition to become one.

For the month of November for sure.

On the 4th of November the city welcomes the third edition of the Residence de la Mode and the Dutch Fashion Awards.

Residence de la Mode is a programme of public events to bring fashion closer to people with scores of shows, exhibitions, pop up stores shining the spotlight on emerging talent as well as established designers. It is very much in line with the official City policy aimed at positioning The Hague as a creative city. The city proud of its rich fashion history, the city that always supported craft and creativity.

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