At the Academy Awards ceremony last February Helen Hunt did not make the best dressed list of the Oscars fashion police. Instead she made fashion history. The actress eschewed an haute couture creation in favour of an H&M dress. The strapless navy blue gown with a train though perfectly on trend was not a ground breaking fashion statement. But its “fair” credentials were statement worthy.
In 1993 when Dutch fashion was still something of an oxymoron Viktor Horsting and Rolf Snoeren, graduates of the Arnhem Academy of Art and Design, took the fashion world by storm having won the most prestigious International Fashion and Photography Competition in Hyères, France, known as “an observatory of trends as well as an international launching pad” for a career in fashion.
For the competition the Dutch designers created a collection of distorted dresses with exaggerated waist bands and ballooning skirts. And with this they swept three prizes.