OPI Holland Collection: Take a Roll in The Hague
In addition to the cliche trinity of cheese-windmills-tulips the Dutch can boast having an open mind, influential design aesthetic, so many other things and now even a nail polish collection. Nail polish collection?
I see eyebrows raised and question marks multiplying with lightning speed.
Yes, indeed! Nail polish collection called Holland. Courtesy of OPI, a family owned nail care company.
According to the official press release “OPI’s Holland Collection is not only filled with quirky names inspired by the Netherland, the collection features desirable blues, rich plums, sea foam green, red clay, neutrals, pinks and bold oranges that capture the energy of this clog wearing nation.”
Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director is unrivalled when it comes to polish names. But Holland collection surpasses anything she has done before! It is simply a master class in clever marketing. Consider:
- A Roll in The Hague
- Red Lights Ahead…Where?
- Kiss Me on My Tulips
- Pedal Faster Suzi!
- Dutch ’Ya Just Love OPI?
- Gouda Gouda Two Shoes
- Did You ’ear About Van Gogh?
- Wooden Shoe Like to Know?
- I Have a Herring Problem
- I Don’t Give a Rotterdam!
- Thanks a WindMillion
According to Suzi, “Wearing these colors on fingers and toes will accessorize the season’s hottest trends. The varied palette of colors accentuates the looks that walked the runway, from colored pants and ladylike frocks to long, blousy-sleeved tops and dramatic patterns.”
For many years economists referred to lipstick index to gauge the state of economy. Simply put in difficult economic times lipstick sales go up. Even if the belt tightening is required, lipstick remained an affordable luxury for an instant moral boost. However as New York Times indicated recently lipstick index lost its relevance and it is the nail polish index that has taken over as a reliable indicator.
In these dark trying times nail polish sales are on the rise.
Ah well, we do need some fun. And this is the kind of fun you can afford without hurting your bank account.
So I am going for a Roll in The Hague and I Do not give a Rotterdam