Effie Netherlands 2011: Gold for Black Velvet Fabric Softener Commercial

Founded in 1968 by the American Marketing Association Effie Awards was initially a purely American affair set up to recognise distinguished marketing  communication performance. That was the Mad Men era. Since then it has spread over to five continents and some 30 countries, including the Netherlands where it was celebrated yesterday in Amsterdam.

It seems like the hard economic times did not have an impact on the thriving brand advertising market in the Netherlands. Advertising agencies have been posting good results, particularly in the field of  TV marketing.

Awards night =celebration night. Where did the gold go?

The commercial with a most prosaic product. Fabric softener. Robijn Black Velvet. Made by UbachsWisbrun/JWTagency.

It stars Jules Deelder, a Dutch dandy poet with a very specific look and a very recongnisable Rotterdam accent.

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