It seems that I was born to be a communicator. As long as I remember myself I switched between languages and helped people understand each other starting with my own family, which was a mini United Nations. So it is not surprising that my linguistic prowess led me to fashion, yet another language.
In the course of my nomadic life I encountered many talented unknowns living on the fringes of the established fashion world. They made beautiful things, had distinct identities, inspiring stories but the world was oblivious.
It was during my time in Sarajevo in 2004 that the idea of No Big Names was born, a marketing and communications agency to promote talented creatives from the fringes of the fashion, world (South East Europe and South Africa) assisting them with building appropriate image & marketable products.
I have always had a natural inclination towards editing and perfection. Not satisfied with local offering in Bangkok, I designed my own jewellery; in Sarajevo I championed ethical luxury, the work of local designers and rural crafters; and in Cape Town while mentoring emerging designers I ended up designing Luci’deMila, my own bag collection.
In addition, I was mentoring, writing, talking and watching fashion, collaborating with various design institutions, media outlets and special publications.